Today, if a user types in Gucci bag on Google will have 2,720,000 results while Yahoo will have 13,400,000 results. The problem is consumers are lost in a sea of results and given no real useful information such as availability and where it's located nearest to them.
Businesses, and in particular car dealers, have experienced frustration with the current marketing method and have expressed a desire to reduce or eliminate this Cost Per Click (CPC) marketing expense that only serve to enrich search giants like Google, Yahoo and MSN to name a few. The current search model brings nominal Return On Investment (ROI) to dealers and businesses as a result of the competitive nature of CPC.
With RFID enabled search, it will allow consumers and businesses to rapidly search within proximity of their actual location for items of interest without separately searching multiple search databases.
In the future, the success of business trading cosumers' good and services will be determined by the fact that the availability of RFID enabled search in their business to consumers.
Stay Tuned,
- Zaw Win Htike
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